About us.. We are a small company hailing from Northern California with humble beginnings. Years of experience in the off-road industry has shown us two major things time and time again. First, quality products ain't cheap. Second, cheap ain't quality. Here at HAF we enjoy the philosophy of having cake and eating it too. Countless man hours and quality control processes govern the way we operate, and we refuse to put a product to market without being as close to perfect as we can muster. Pride in our work is everything, as well as customer satisfaction. We attempt to remain the middle ground as far as prices go, because we understand the struggles of the working class man we are living that same struggle. Anyone that knows us will tell you that, from the owners of the company to the man that sweeps the shop floor, we are all hard working pride filled Americans. Our main focus is to provide premium products, such as offroad bumpers, at a cost that is affordable to the average hard working middle class.